BEETROOT JUICE SALES SOAR
Sales of beetroot juice, both in the restaurant and
shop, are soaring at Notcutts since the media reported
that drinking 500ml of beetroot juice a day can significantly
reduce blood pressure.
“We realised that we were constantly replenishing
stocks of James White Beetroot Juice,” says James
Debbage, garden centre manager. “James White juices
always sell well but we were surprised that we were ordering
far more of the beetroot variety and the reason is that
people have discovered that it helps to cut blood pressure.
“The key beneficial ingredient appears to be nitrate,
which is also found in green, leafy vegetables,” continues
James. “We are finding that more and more customers
want to grow their own vegetables, whether it be in containers,
their gardens or on allotments, that we have significantly
increased our kitchen garden range to meet that demand.
Some people don’t like germinating their own seeds,
some people want just a few plants and others lose seedlings
to the elements or pests and so they come into the garden
centre to buy established plants in the kitchen garden
range. Coupled with the huge range of seeds we stock,
there is something for the novice to the most experienced
vegetable grower.”
“Beetroot is so easy to grow and now is the time
to plant it. There are so many delicious recipes you
can create using beetroot, but if you don’t want
to grow them yourselves then the garden centre has beetroot
juice,” says James.
Researchers discovered that in healthy volunteers blood
pressure was reduced within an hour of drinking the juice.
The study, by Barts and The London School of Medicine
and the Peninsula Medical School, could suggest a low-cost
way to treat hypertension. Previously, the protective
effects of vegetable-rich diets have been attributed
to their antioxidant vitamin content. Professor Amrita
Ahluwalia of Barts and The London School of Medicine
says, “Drinking beetroot juice, or consuming other
nitrate-rich vegetables, might be a simple way to maintain
a healthy cardiovascular system.” (source BBC news
website.
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